The China Internet Media Group (CIMG) Ad Distribution Platform automatically delivers advertising messages to all or a subset of its affiliates. CIMG affiliates are divided in categories which allows for better targeted campaigns. For example, a Nike message advertising a sports product will be automatically served on all CIMG affiliate web sites whose visitors match the target customer profile – young, active, interested in sports, etc. CIMG's distributed advertising network allows for greater number of ad impressions by increasing the active surface of the advertising campaign. No single web site could provide such granularity or degree of exposure.

CIMG has developed a unique technology allowing it to simultaneously serve advertising messages to thousands of web sites. The advertising messages could be in a variety of formats – widgets, banners, podcasts, RSS feeds, mobile, mash-ups (see the picture below).